We are independent
The food lobby is one of the most powerful lobbies in the world. This project is (and will always stay) independent of the food industry and any commercial agenda to assure that there won’t be any conflicts of interest.
We are non-profit
There is a great financial interest to keep us eating the way we do. Since money plays a fundamental role in manipulating the information provided to us, there are many lies concerning food, its sources and how it affects our health, animals and the planet. For this reason, this project is completely non-profit.
We care
Individuals who wish to make better food choices for themselves and their families are faced with excess of confusing and conflicting advice about food. The content in this website was created by concerned individuals who just like you, want food to be the simple thing it once used to be. It is only by caring that we can make a real change.